At KRA Wealth Management we pride ourselves on providing financial solutions you can trust.

We take the time to listen to you, to understand your hopes and dreams, your values and needs. Directed by your personal financial objectives and lifestyle goals, we then design and implement the right strategies for you to build your wealth.

We firmly believe that the creation and establishment of a financial plan is the most important step you can take towards financial independence. Our approach is not about money as such. Rather, it’s about helping you understand how to achieve the best outcomes in life to suit your needs and goals.

The name KRA Wealth Management reflects our firm’s impressive heritage and our future. Formerly Eluvia Melbourne, KRA Wealth Management continues on the journey that began nearly 50 years ago by our founder, Ken Rattray.

Respectful of the past and excited about the future

1967

Ken Rattray starts career as a Financial Adviser

1984

Mark O'Leary and Alan Crosby start careers as Financial Advisers

1987

Ken Rattray and Associates is established

1997

Mark O'Leary and Alan Crosby launch KRA Financial Group

1998

Ken Rattray retires

2004

Recognised as AMP Financial Planning's leading business nationally

2005

Recognised as AMP Financial Planning’s leading business nationally

2006

Recognised as AMP Financial Planning’s leading business nationally

2007

Excellence & Innovation Award in Business Practice Marketing

2010

KRA Financial Group acquires President Financial Services

2011

Eluvia – a new name that values the heritage of KRA Financial Group & President Financial Services

2013

Recognised as AMP Financial Planning’s leading business nationally

2014

Craig Moston is appointed Director

2015

Alan Crosby retires

2015

KRA Wealth Management continues the journey